One of the first questions you should ask for Search Engine Optimization is how to design a search engine friendly website. A website that is shall we say as non-friendly to search engines will lose potential traffic thus reducing visitors surfing their sites, and as far as we know such decrease in website activity will result in loss of potential sales from a potential consumer if you gear your site for selling things in the market. That is why it is also very important to build a search engine friendly website.

Now in doing such thing there quite a few things you should consider. In the book “Winning the Search Engine Wars” by SearchEngineNews.com, they list 6 things to consider in how to build a search engine friendly website, they are:

· Use of valid HTML and CSS codes

· Avoiding as much as possible the use of Flash, Javascript, and frames

· URLs should be properly used

· Well and organized website and directory structure

· Keep your pages as limited as possible

· Proper use of what is called the “robots.txt” file

HTML and CSS codes

Web pages should at the very least meet the requirements of or should be in accordance with W3C guidelines. That would mean that you should close all tags which need to be closed, as well as avoiding the use of source code in which will confuse the search engine spider (yes, avoid the use of old source codes), so that your web page can be spidered and cached properly by the search engines. In order to achieve this, the code must meet the minimum requirements of functionality and successful display.

Flash, Javascript, and frames

Now we all know that the use of these things will be an eye-candy, or will be very pleasing to look at, thus making your site very attractive. In the other side too much use of these things will slow the computer, it will just take too long to download your website, and, as most people tend to make most of everything especially time. They just tend to cancel the page and go back to surf another site. So to build a search engine friendly website, one must avoid the use of Flash, Javascript and frames, or if it is really needed, to limit the use of it.

URL

Another important thing to consider in building a search engine friendly website are the URLs. Search engine spiders find and process webpages by following links from one site to another, so consider building in which they can be easily followed. Broken links as others think will degrade your rank in search results.

Accessibility

Consider also the use of site maps in which to organize your websites. If a page is too far deep which means the viewer has to click a few pages to open it, the search engine will have a harder time of indexing it. Thus a well and organized web structure will ensure that the search engines will process all pages in your site.

File Size

File size also plays a major role in building a search engine friendly website. File size with more than 100k (or 150k, depending on the search engine) will not be properly cached, so that would mean you may not appear on those search results. So the best way to overcome this is to limit the file size of your website to 100k.

Robot.txt

The robot.txt file is another important thing to consider as this file tells the search engine whether or not to index a page from your website. Search engine spiders process things in a limited capacity. Robot.txt helps these spiders to direct their searches for the things that you really wish for the viewer to see on your pages.

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The level of success of a website on the internet is directly dependent upon the SEO friendliness of the content it contains. SEO friendly website design calls for sufficient planning and expertise. A comprehensive understanding of the search engine optimization method is a must and the points which make a difference have to be implemented strategically. It is a mixed procedure of guidelines and first hand ideas. This evolving field is regularly enriched with new tools and techniques.

The most important part of the process is keyword research. The more a professional will focus on this the better results will come forward. Keyword research can be done with proven tools such as Word tracker. The keywords need to be placed strategically in URLs, titles, files and folder names and in the body of the text with a preferable density of 3% to 7%. Some search engines can penalize contents due to indiscriminate use of keywords in them. Keywords should also be put in the anchored text containing hyperlinks.

There are some aspects regarding the use of Flash, Frames etc. which need proper discussion. Both of these should largely be avoided other than special cases. The problem with Flash is that when Search Engine Spiders crawl the website the flash files are overlooked causing subsequent loss of content. Where Flash cannot be dispensed with, a link should be provided to view the content in flash. But the link should not be put in the index page of the website.

Same caution should be followed regarding Frames. The crawling of Search Engine Spiders becomes difficult where Frames have been used. Sometimes a frame browser is separately needed. Where it has to be used it should be accompanied by a proper tag so that at least some portion of the content can be taken by the search engine. Search Engine friendliness makes all the difference for the success of a website.

CSS Style sheets are useful tools in web design. It is a complementary but not necessary element. It simplifies the making of layout and the control of styles and placements on the website. It is especially useful for web pages with tables. With CSS Stylesheet professionals can make websites quicker for loading and easier for Search Engines to access.

SEO Web design is a specialized area where proper methodology and technical know-how can only ensure satisfactory result. Professionals should keep in mind that in the vast and growing SEO base a solution should be comprehensive enough to have a distinction of its own.

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Designing of a web is like drawing a masterpiece. The designing of a web page is important in a way that if it’s a business website the web reflects your company, so if you make a bad designing this will affect your business badly. So making your company or business or personal web site is not a joke if you are taking your business as serious. Websites helps in business marketing. So if you make a professional looking designed website then it will help your business also. Always make your company or personal website with professionals then only your site will get a professional look. Now a day everybody is using internet for all purposes. So having a good looking or professional looking site is essential for a business. If the business is small or big that doesn’t matter. Sites having some nice animations give a better look to the site.

There is lots of professional web designing company in everywhere. In India itself lots of companies are in this field. So when you are going to make your website first make your idea of the website and choose a nice designing company with expert web designers. Then make your prize for that. Some companies will charge more money than the work. So you should decide whom to choose for your design.

Web hosting is another process after the design you have to register your site. So there comes web hosting. Most of the designing companies are providing hosting services also. Take the best and cheap web hosting services for you. To make your site in top 10 positions in search engines like Google, Yahoo you have to do SEO (Search Engine Optimization) works on your site. Most of the Webdesigning companies are providing this service also. So when you are going to design a website for your company or business make a good decision by selecting a good design company with expert designers and if you want to do other web related works like SEO, web hosting, ecommerce, web applications then go for a company who provides all these services together otherwise you need to design from one place and hosting from another place like this, to avoid these time consuming processes go for a company who provides all these services together.

For More details visit here http://www.dotlinedesigns.com/

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Why would you build a website that can’t be seen by the search engines? Why would you pay for a website that can’t be found in the search engines?

The web designer’s answer would go something like this “I’m here to design, you want optimization you goto an SEO Company”. The client will only trigger when the promised leads or sales from the new website never come-to-pass. Things are changing however, more and more designers are switching on to offering their paying clients search engine friendly websites. So, we’re making a little headway. We now have designers that actually want to give their sites a helping hand when they release them into the World Wide Web.

But here’s the rub. Most designers have read a few pages from a few websites and suddenly they know everything about Search Engine Optimization. In fact they know so much that they’ll even promote the service on their websites and suddenly we’re back to the bad old days again. So tell me, I hear you ask, what can I expect from a “Search Engine Friendly Website”? Read on and I’ll tell you what you should – at the very least – expect and look for when buying this service from a web design company.

Validation: The first check is to make sure the website validates under any of the W3C Validation certificates. This check makes sure that the HTML written to design your site is valid and any visiting search engine bot or spider can cleanly access all the content and links contained within.

Title Tags: Your designer should make sure that all title tags are themselves unique. Whether your site is static or dynamic, it is of the utmost importance to have unique title tags for each page. Sites that have similar title tags will find search engines like Google placing their pages in their Supplemental Index (not a good place to be). Another hint with title tags is don’t place your company name at the beginning. Importance of this position belongs to the most prominent keyword phrase of your page not your company’s brand name.

Semantic Markup: All main headings should use the Heading1 tag and sub-headings the Heading2. These can be styled using CSS .

Images, Flash, Frames, Counters and Animated Gifs: A brief description on the alt tag to describe an image is best for those that use screen-readers. Never design 100% Flash based sites – your textual content won’t be found and neither will you. If your a paying client and your designer is using frames, counters and animated gifs on your site then stop the payment now and get a new designer. If your a designer using frames, counters and animated gifs on a site – ahem, where you been buddy?

Javascript: Make sure all Javascript is called from its own file – if it is on-page or in-line Javascript make sure the page validates. Spiders have a tendency to get caught in Javascript and will eventually give up trying to crawl your site.

Site Maps: Site maps are a great way to get all your pages indexed with the search engines. A site map can be designed in various forms: it can be HTML based and a page in your website; can be created in Notepad by placing each URL of your site into a new line and submitted to the search engines; can be quickly created in XML from numerous sites on the web and for free – just type “XML Site Map” into Google.

Content: Content is still King. However, make sure all spelling is correct and grammar as well. Never trust a firm that wants to use your keyword any more than is naturally normal on a site – this is known as Spamming and will do you more harm than good. If your web company tries to use hidden content in your site by whatever means: text colour the same as the background; using CSS to not render text to the screen; stuffing keywords into the noscript tags then ask for your money back – this is illegal and will get you blacklisted from the search engines.

So my advice is research those web design companies that offer “SEO Services”. Ask them questions relating to the advice above – if they falter on any then move on as they spell professional with two f’s.

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In the success story of a website, both design and search engine optimization (SEO) play an important role as their work is vital for a successful online presence. While SEO helps in driving traffic to your site, the designing part helps in grabbing the attention of the users.

Even though both are essential for the success of a website, yet they employ very different techniques and ideas.

Designing Part

Any experienced web designing company, whether based in the UK, the USA or Asia, would keep one objective in common while designing a web site – and that is what is the purpose of the web site and who is it being made for.

In keeping with Web 2.0 trends, a web site today needs to be designed keeping in view the users’ perspective. It is a user-driven economy on the web now and all web sites must conform to what users want. It is not enough to have a wonderfully appealing graphic design or some superb flash and animation work on the web site. The web site also needs to offer enough interesting inputs to the user through relevant information, interactive features, user-friendly web design and navigation structure.

SEO Part

If the designer is responsible for making the website look appealing and be user-friendly, it is the job of the SEO experts to make its presence felt amongst its target audience. SEO helps in driving traffic to a website to increase its visibility.

SEO does not only mean placing relevant keywords at the right place. It is an intricate and laborious process involving indexing of pages, directory submissions, link building, talking about the web site in relevant social forums and networking sites and so on.

which one is more important?

The credit for overall popularity of a website can’t be given singularly to either designers or SEO experts. It is a joint venture and there must be a balance between the two. One cannot single-handedly establish the brand identity of an online business without the support of the other.

Suppose, the SEO experts have successfully driven traffic to your site, but what happens if the user doesn’t find the site up to the standard? Again, what’s the use of a good website design if its online presence is significantly low?

The web designers must understand the basics of SEO and on the other hand an SEO expert must comprehend the importance of designing elements required for branding. It is essential for both to understand and meet the expectations of the web site’s target audience. Users want both search visibility and appealing design and this in turn helps the web site in establishing a strong online presence.

Last but not the least, it is essential to find an affordable web design company which also provides SEO services. Firstly you don’t have to look for two companies and secondly, there are few chances of clashes between the two different departments.

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Today almost all businesses have a website and more and more are getting websites each and every day. However, there are many questions you should ask a web designer before allowing them to build you a website. for visit to:-www.automatic-content.com Not asking these questions could result in problems and if you are paying to have a website designed the last thing you want is for your site not to be the very best it can be. So, ask the following Accessible Platforms
Ask your Boston website design team what platforms your website will be accessible on. Believe it or not that your site may be designed one way and not accessible on all platforms. Consider the individuals using handheld devices to access the web and whether or not you want your site designed for these individuals to access as well.
Legal Action
Ask your Boston web design company if anything on your site could result in legal action. The last thing you want is a lawsuit or some other legal problem over your web design so find out in advance if this could be a problem.
Bandwidth
Using design methods like CSS or XHTML means you will save a lot of bandwidth; your site will download several times faster not to mention that you will save lots of money. So, make sure you ask your web designer what type of bandwidth will be used by your site and if CSS or XHTML are options. more visit to;-www.google-friendly-page.com Your Boston web design company should be able to handle any of these and will let you know what will be best.
SEO
Search Engine Optimization is incredibly important and you will want to know what Boston SEO methods are available for your site. Basically, SEO means that your website content will be written in a manner that will help it rank higher in the search engines and get more hits. Find out from your web designer if the content is written by an SEO expert or not.
Upgrades
You will also want to find out if it will be easy to upgrade your site or not. The easier your site is to upgrade the better off you will be. So, consider paying a little more up front and having an easily upgradeable site that will save you money and time in the long haul.

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Professional web site designers produce a remarkable array of web sites specific to each client’s needs. After all a web design team comes with a huge resource of designing skills. Find out the benefits of using a professional web design team rather than attempting to go it alone.

Because a design team encompasses so many different skills there is nothing that can’t be designed. For more details go to: www.handy-color-schemer.com they combine their expert knowledge in web design with your business content and your theme, to produce a website that’s truly unique to your business.

The professional design team understands the importance of a unique and memorable web presence. If your site is redundant or plain it’s equivalent to having no presence on the web. When you hire a professional site design team they put together an effective marketing strategy by doing the research on similar products and services.

One of the elements that most people don’t understand is Search Engine Optimization or SEO, which can make or break the success of a website. Your web design team will find the words used by people looking for the service or product you have to offer and then they will find the best keywords and phrases, which help you place in the search engines. This functionality by itself is one of the most important services your web design team will provide.

When you use a professional web design team your site will look professional and you will have a professional image. Remember your website’s homepage is your store and it’s the window into your business. A poorly designed website says don’t expect much from the products or services. First impressions are everything on the web! A professionally designed website says a lot about your business, your products, and your services.

Don’t make the mistake of thinking that your professional web design team is charging too much for what they offer. For your fees you will get a high quality website that will bring you income for years.
For can visit to: www.impacts-audio.com a website with clean code and that has been search engine optimized is worth an awful lot. Most non technical individuals don’t understand just how important SEO is. You can build a website but if no one can find you because you are too far down in the search engines you will not succeed.

Your web site design team has a reputation to uphold. They will deliver your site on time and they will provide you with ongoing support. They will help you with normal operating issues that might arise and they’ll also be there for your future web needs. Web designers take their web site building seriously and they plan to stick by their customers over time.

Of course you should always read your personal contract for all the details of what your agreement with your web design team encompasses. Once you decide to enlist the services of a site design team it pays to spend some time on the web doing a little homework, seeing what each company has to offer. You should also pay a visit to their references and other happy customers to see what they have to say.

Your business is important so why not give it the attention it deserves when it comes to designing a website.

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Web design nowadays is getting more involved than ever before.  Gone are the days when a web designer could create a beautiful looking design in Photoshop, and then just slice it into html.  Nowadays this is only the start of the story.

Usability is one of the buzz words going around in the web design world. As are worlds like RSS Feed, Twitter and Call to Action.  A website is so much more about connectivity today than it’s ever been, and a good web designer needs to take all of these things on board when creating a design.

Another huge diversion that web design has taken is in to the world of Flash and video.  Web video is becoming ever more popular as bandwidths have increased and video capability now needs to be thought about and implemented in to our web designs.

With search engines like Google now gaining the ability to read information contained within Flash movies, and even having the ability to decipher human speech, web video is gaining momentum at an incredible pace.  It won’t be long until a standard static website looks as old fashioned as a bowler hat and a dickie bird tie. 

Designing a successful website is now demanding a multitude of skills, and the emphasis on teamwork is stronger now than ever.  Ideally before the web designer is even involved a website project should be shown to a search engine marketing specialist.  They will know what social networking widgets will be needed to be worked in to the design, and they should be well versed in search engine optimization, so as to know what will work for the search engines.

Then maybe a graphic designer would be more of a benefit than an actual web designer, to design the back drop and scenery that will contain any ,web presenters or Flash movies.  After this an expert in Flash Actionscript may be required to make any Flash animations, menus or movies interactive and usable.

Finally then a web designer may be able to take all the pieces and put them together to create the website.  It is getting much more difficult now to be a web design one man band, and maybe as the Internet progresses the web designer will play an even lesser role.  We can see a point in the future where websites will be fully animated mini TV shows.  The entire website may then be filmed in a studio, and built in Flash, with a graphic designer designing the peripherals and effects.

It’s all great news for web users, but not so great for web designers.  My advice to any web designers out there both new and experienced it to either learn some new skills (most specifically Flash), or starting building a team to manage to coming onslaught of new website marketing media.

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When businesses or freelancers decide to create blogs to supplement their websites, one question always pops up: “Where should the new blog be located?” Or in other words, should the blog be integrated into the preexisting website, or should it reside in a subdirectory, a subdomain, or on a completely new domain?

As you can imagine, the answer to this question is never straightforward. And it depends on several factors such as cost of implementation, search engine optimization concerns, and type of content.

Option 1: Integrated into Preexisting Website

If you opt to integrate your blog into your preexisting website, you will likely have larger development costs than either of the other options, because you will have to modify the existing website. You will also be restricted in terms of what content you can publish, because of the connection with the website.

However there are some great advantages to be had. First, you can use one content management system (CMS) to manage your entire website. And second, you will be able to take advantage of easy sharing of pagerank between pages, as well as increased ability to get traffic and target keywords.

Option 2: Subdirectory

Example:

http://www.yourdomain.com/blog/

Placing your blog in a subdirectory is similar to the website integration option, except that development costs will not be elevated because the preexisting website will not have to be modified, and a separate CMS would be used. You could also get away with slightly different subject matter, assuming that your blog design shows a marked difference between itself and the website.

Option 3: Subdomain

Example:

http://blog.yourdomain.com/

Sometimes subdomains are an ideal choice. In addition to operating the blog as a completely new site, subdomains are great for branding because the visitor can always find the main website.

One key advantage for using subdomains is that they can be used for different topics. For example, our website is about web development. We could create a subdomain called “hosting” to focus on hosting packages, or “print” to showcase print design. And everything would still be recognized as part of “Velvet Blues”. Google does this all the time. It’s main website features the search engine. And its products are typically on subdomains. (ie. maps.google.com, groups.google.com, etc…)

Option 4: New Domain

At times, some people have chosen to place their blog on a new domain. The main benefits of placing a blog on a new domain are (1) the ability to choose a domain which better reflects the subject or keywords, and (2) the ability to create a blog which doesn’t have an obvious connection to your new site with regards to design or content. Some people also argue that a higher pagerank can be achieve by linking back and forth between two different sites.

Why We Chose Full Integration

In our case, we chose to integrate the blog into our website. In many ways, this was the obvious solution. We were already using IntelBuilder Social Media Platform as a CMS, and wanted the flexibility of using the same CMS for both the blog and the website.

What Have You Chosen?

Which option do you think is best? Do you see any obvious benefits for using either of the options?

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Launch your own website with the help of Web Designing Experts – The Boffin Team

There are many people who want to open launch their own websites in order to sell their own products or to create a great

profile for their existing business services. But they just don’t know how to go about it. That is where the

professional web designers and search engine optimisations experts come in to the picture. The professional web designers

and portfolio experts help to create customized websites as per clients’  needs. Stay connected with The Boffin Team

to know more about web designing and search engine optimisation.

The professional Birmingham web designers would make the task you building your own website seem like a piece of cake.

Starting from searching for domain name, web hosting to web site design they would do it all for you. Once you have

bought a domain name for your website, they would also help you to design your website as per your specification.
Technology has so much advanced these days that proficient web designers use the latest of content management system in

web designing. This is a technology which would enable you to make minor changes in the content of the website even once

the website has been designed. Do browse through The Boffin Team  in order to glean more information about web designing

technologies and various services of web design, Birmingham.

However, web site designing or launching a website is not merely enough. A website has to bring in web traffic it to

prosper and for that reason a proper policy of search engine optimization is needed. Search engine optimization would

help your website to get higher ranking in the search index of famous search engines like Google, Yahoo Search, Ask.com

etc. Getting a higher ranking in web search would, in turn, ensure greater visibility for your website and subsequently

would bring in more web traffic to you. If all these seem too much of an uphill task for you, then you need not worry.

There are many web designers in Birmingham who would help you with search engine optimization too. Stay connected withThe

Boffin Team, to check out more information about SEO (search engine optimisation) in Birmingham.

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